Difference between entering the markets U.S.A and Austria based on Essay

Difference between entering the markets U.S.A and Austria based on hofstedes cultural dimensions - Essay Example The first category, that is; power distance measures less powerful members of asocial set up to the extent of acceptance of inequality. High gets in power distance indicate that a person workers or employers will not be granted advancement according to merit but rather what social set up has dictated for them. In individualism –collectivism high gets reflect strong person’s independence and a responsibility to one’s own actions.in Hofstede’s cultural dimensions; Masculinity-femininity affected very many societies. The values of women were relatively the same; meaning levels of modesty, caring, and sensitivity were relatively similar. Theworld’saverage in this category is 50. An average score implies that there is a balance between feminine and masculine qualities in a country. When it comes to uncertainty avoidance index, the world’s average in this category is 64. Rules and regulations in terms of intricate planning would be more prominent i n higher scoring countries. In his final cultural category; that is long term orientation Hofstede examines the preference for short term and long term goals in different countries. High scorers in this categoryindicate their culture is more persistent and thrifty (Ball et al., 2005). ... ed as the extent to which the less powerful members of the social set upor organizations within a state expect and accept that power is distributed unequally. The fact that disparities exist within a social set up is accepted by the subjects as well as by their leaders. The U.S.A has a low score on this category (40) which implies that the American liberty and justice for all has been underscored. This can be proved by the focus on equal rights in most aspects of the American social set up and government. Hierarchy is established for convenience for all American organizations just as superiors are always accessible and employers rely in a personworkers and teams for their experience. Both employers and workers in the American social set up expect to be consulted and information is shared frequently.at the same time, their communication is straight, casual and participative. Austria on the other hand gets as low as 11 in this category. This means that Austria is characterized by the f ollowing; there is a lot of independence, there is hierarchy for convenience purposesonly, persons have equal rights, superiors are easily accessible, leaders are viewed as coaches, their management facilitates and empowers workers. Power is not centralized and employers count on the participation and experience of their team members. Workers also expect to be consulted. Control on workers is unlikely and attitude towards employers are informal and on first name basis. Communication is express and participative (Hofstede, 2003). Individualism The most important issue addressed by this category is the degree of interdependence a social set up maintains among its members. This includesself-image defined in terms of â€Å"I† or â€Å"we† .individuals in a individualistic societies are